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Influencer Marketing

One of the most cost-effective ways to reach more customers is by finding influencers through outsourcing.

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Many e-commerce businesses have long aware of the benefits of outsourcing-kundtjanst outsourcing customer service, but in recent years, outsourcing staff for influencer marketing has also seen a significant surge. When you look at the results e-retailers are seeing from this, it's not hard to understand why. One of the most cost-effective ways to reach more customers is by finding influencers through outsourcing.

OnlineFactory.asia takes a different approach to influencer marketing compared to a traditional influencer agency or various affiliate networks. We have developed our own SODE model, a similar method that has made both DanielWellington.com and NA-KD.com highly successful in influencer marketing.

The foundation of this methology is working with micro-influencers who have between 1,000 and 10,000 followers. There are two major advantages to this:

They typically have a much higher engagement rate than larger influencers. They usually accept compensation in the form of products, discounts, gift card, or similar. The perceived value of this is usually higher than with a compensation model offering a lower cash payment.

Our own SODE model

Another key difference between the SODE model and others is that we build a database and relationships with influencers that our clients own outright.

They can reuse the database and these relationships as many times as they like with or without our help. Our clients own the data and have full control over it.

Sourcing

Our agents source contact and engagement data for potential influencers within your specified target audience. We always collect this information specifically for each client and store that data in our own database.

We typically use Google Sheets as a startting point to ensure a flexible solution. On average, we source 5-10 influencers per hour, but this can vary between 3 and 20 per hour depending on the target audience, data volume, and other factors.

Outreach

As a client, you can then decide for yourself whether you want our help with sourcing only or with the entire process. If you want our help with the entire process, we'll work together to put together an attractive office for the influencer collaborations.

The offer may vary depending on how many followers each influencer has. Outreach is typically conducted via email. Outreach, deal making, and evaluation ususally take as much combined as the sourcing process itself.

Deal making

If you, as a client, would like us to handle the deal-making process with potential influencers, we will need to conduct this communication in English.

Evaluation

We can also assist with ensuring that collaborations are carried out as agreed, providing performance metrics, etc.

Outsource your influencer marketing and you'll immediately have an excellent way to increase your exposure and, consequently, boost your potential to sell more whether you're an e-commerce business in the starup phase or already well established in the market.

Influencer Marketing

Our own SODE model

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— We tailor our solutions to your needs!